Creating Readable Newsletters

9 Helpful Tips for Creating Newsletters
That Readers Love to Read

Content

1. Keep it short. Newsletters generally are best kept to the highlights or summary of your topic. If you are using an electronic version, create the possibility for someone to find out more by adding a link to a more in-depth treatment on your website, or recommend a book or magazine which expands on the topic.

2. Make it personal. Are your articles focused on the ‘human’ issues? If you are talking about your programs, can you include the first-person experience of a recipient? How about photos of real people with your service or program in action?

3. Offer a variety of viewpoints. Perhaps you might include one or more segments written by others (include their name as guest columnist) to add variety to the tone and ‘voice’ of your newsletter? Everyone likes to see their experiences, stories and opinions in print, and it is worth a little careful editing if it brings the fresh perspective and enthusiasm of a new contributor.

Appearance

4. Make it match. If you have developed branding, logo, theme colors or images, or a certain style, you may choose to use those elements when creating your newsletter. You can develop or use a prepared template that you use consistently and update the look with seasonal graphics.

5. Make it flow. Break up the items into larger and smaller textboxes that makes information easy to spot. Can you create a sidebar or pop-out box in a different color to highlight program changes, important dates or contact information?

6. Make it readable. Try to use a common look throughout; a jumble of unrelated geographic shapes, multiple fonts or images that switch from cartoon to photo to realistic make it hard for the eye to follow.

Distribution

7. Keep your list current. People move and change jobs more than ever. Make an effort to update your distribution list at least annually.

8. For your eyes only... Email newsletters are the way to go for affordability, adaptability and quick receipt but make sure to use the bcc button when sending. (If you don’t know how to find this on yours call me, and I will come and help.) If you don’t, your entire mailing list could be used by an unscrupulous spammer to send unwelcome and inappropriate emails.

9. Speak the language. If you are sending out email newsletters, check with a few of your recipients to make sure that their computers will read what you send. Some email programs automatically block image files or attachments, or some recipients may not have the program installed that you want to send in. Word and PDF are the most universally accepted, or use an internet email system like Constant Contact to make sure your information gets through.

Happy writing!

PS: Have you checked out Charity Village lately? Always a great resource for board members, staff and volunteers. CharityVillage